What is Content Intelligence?

Content Intelligence integrates several existing technologies and applies them to content marketing. These include machine learning, natural language processing, big data, and artificial intelligence (AI).

Big data involves computationally analyzing extremely large data sets to reveal patterns, trends, and associations; especially those relating to human behavior and interactions. People use big data for everything from predicting stock performance to seasonal buying behavior. And it helps the NSA know whether your post about "blowing up the joint" refers to your bomb-making or DJing skills.

AI has a more nebulous definition, because what is considered AI is constantly changing. One way of thinking of AI is as intelligence exhibited by any device that perceives its environment and takes actions to maximize its chances of achieving a goal.

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